With her girlish shapes, rich textures and retro detailing, you can understand why Emma Cook has a dedicated female following. Now in its seventeenth year, Emma Cook goes from strength to strength - with stockists including Harrods, Maria Luisa and Liberty, and a recent collaboration on a footwear line for Topshop.

Five years since the inception of the label, Queensland based Gail Sorronda is a household name, having won the Queensland final of the coveted Mercedes-Benz Start Up Awards. Designs by Gail Sorronda have graced the pages of countless international fashion magazines and have been worn by celebrities including Winona Ryder, Mischa Barton and burlesque beauty, Dita Von Teese.

Karen Walker is a New Zealand born fashion designer with a reputation for her original, effortless and unpretentious style. The recurring theme of Karen´s work is meshing extremes together - masculine and feminine, tailored and street, luxury and non-luxury, dark and super-cute. In addition to her main womenswear collections, Karen also designs Karen Walker Jewellery and Karen Walker Eyewear.

Karen Walker is a New Zealand born fashion designer with a reputation for her original, effortless and unpretentious style. The recurring theme of Karen´s work is meshing extremes together - masculine and feminine, tailored and street, luxury and non-luxury, dark and super-cute. In addition to her main womenswear collections, Karen also designs Karen Walker Jewellery and Karen Walker Eyewear.

Karen Walker is a New Zealand born fashion designer with a reputation for her original, effortless and unpretentious style. The recurring theme of Karen´s work is meshing extremes together - masculine and feminine, tailored and street, luxury and non-luxury, dark and super-cute. In addition to her main womenswear collections, Karen also designs Karen Walker Jewellery and Karen Walker Eyewear.

Fifteen years ago Karla Spetic was a refugee leaving war-torn Dubrovnik. Now one of the success stories from Rosemount Australian Fashion Week, the Karla Spetic label has been snapped up by niche stores from Sydney to Moscow. Karla´s creations are dappled with notions of independence, an inquisitive nature and an element of femininity.

Kloset Red Carpet is a whimsical Thai clothing line with superb attention to detail - blending street style with refined glamour adding a classic touch, which the designers like to call "street couture". Pieces are made from exclusively printed fabric and embellished with sequins, embroidery and delicate trims.

Littledoe is a line of feathery, flowery, neohippie headpieces by Los Angeles designer Chase Cohl. Each headpiece is handcrafted from the highest quality antique materials and is one of a kind. Not surprisingly, these dreamy accessories have already caught the eye of quite a few style renegades such as Erin Wasson and Mary-Kate Olsen.

Lovely lingerie for lovely girls, Lonely by Lonely Hearts makes what you´re wearing under there something special. Lonely, an offshoot of the mainline Lonely Hearts fashion brand - follow up their successful lingerie debut with Collection 2, a highly anticipated range of playful undergarments perfectly suited for lolling about in or peeking out from under a prim dress. Available at Maximillia from September 2010.

Lonely Hearts is a Kiwi label with a cult following. Formed in 2003 by three friends with a penchant for quirky prints, fine fabrics and modern but vintage inspired shapes, Lonely Hearts design for a girl who is young, fun and dangerous to know. Their latest AW10 collection "What Is Your Damage" is grunge with a girly edge - the perfect combination of hard and soft.

New York was abuzz when Lorick debuted its first collection on the hit TV show Gossip Girl. Abigail Lorick, a former model, is the real designer behind Eleanor Waldorf´s fictitious fashion line that has appeared in both seasons of the series. Lorick´s designs are classically feminine and ladylike with a distinctly modern edge.

In 2007 former Topshop designer Claire Greaves returned to Sydney and launched her own boutique label, Maise. Maise has already established itself as an original brand, with inspiring new collections reflecting Claire´s passion for vintage style with a minimal edge.

Matina Sukhahuta studied jewellery design at Central Saint Martins and graduated from Parsons School of Design with a degree in product design. In 2005, Matina launched her own line of fantastical and charmingly feminine jewellery - Matina Amanita. Matina also creates accessories for the runway shows of Sretsis, the clothing line of her equally talented sister Pim Sukhahuta.

Maximillia´s in-house collection of dresses are lovingly produced in Australia from the finest French laces, cottons and silks. With exquisite tailoring and feminine, vintage inspired silhouettes, Maximillia celebrates the ingenue within us all.. a girl who is both beautiful, gentle and sweet - with a spirited independence.

Opening Ceremony was originally established in 2002 as a clothing store in New York and quickly developed a cult following. From here the company began branching out, producing its own line of must-have clothing and footwear. With actress Chloe Sevingy as a collaborator, Opening Ceremony´s muse is the cool, artsy girl in high school whose style you were dying to emulate. Footwear available at Maximillia from September 2010. 

As a West Australian based boutique we are proud to support local designers and Perth based Poppy Lissiman´s freshman collection showcases a talent beyond her years. Poppy combines feminine lace and silk fabrics with clean, tailored silhouettes and masculine details including exposed zippers and exaggerated lapels. The result is a fresh, modern collection full of pieces that every girl needs in her wardrobe. 

Upmarket in construction, but refreshingly down to earth in ego, Romance Was Born is crafted by Sydney based designers Anna Plunkett and Luke Sales. With fabrics such as Egyptian cotton and silk with French and Italian lace, Romance Was Born is like children’s candy-fuelled tantrums in fashion form and should fulfill your desires immediately.

Ruby is the feeling of innocence, play, magic, and love. A feminine and delicate aesthetic, combined with a feeling of times gone by, she dresses with an emotive and confident sense of self. New Zealand designer Deanna Didovich is inspired by a youthful and dreamlike look which is reflected in the pieces that she creates.

Senada Theory is an exclusive "couture-like" line from Thailand, featuring the finest materials and hand-crafted details such as precious Thai and Chinese silks and Indian embroideries. Senada is designed by Chanita Preechawitayakul - she may have studied biochemistry initially, but her work reveals a love of detail and an emphasis on beautiful textiles.

Sretsis creator and lead designer Pim Sukhahuta graduated from the prestigious Parsons School of Design in New York in 2003 already with a store, two fashion shows, and a covetable internship with Marc Jacobs to her name. Sretsis is a collaboration between Pim and her two sisters, Kly and Matina. In fact, the name Sretsis translates to sisters spelled backwards.

Sretsis creator and lead designer Pim Sukhahuta graduated from the prestigious Parsons School of Design in New York in 2003 already with a store, two fashion shows, and a covetable internship with Marc Jacobs to her name. Sretsis is a collaboration between Pim and her two sisters, Kly and Matina. In fact, the name Sretsis translates to sisters spelled backwards.

Launched in 2001, London’s Tatty Devine is now in its 18th season. Famous for its unique and quirky hand-made accessories, which elevate jewellery to art status through a winning combination of English eccentricity, jumble sale kitsch and traditional craftsmanship. "The Age of The Blazing Trails" collection will be available at Maximillia from August 2010.

TBA stands for To Be Adored, and what´s not to be adored about this emerging label from London? The signature look is one of understated elegance with a lasting quality that transcends seasonal trends. TBA's ladylike silk dresses and separates in whimsical fabrics are all finished with well thought out details like sweet Peter Pan collars or exposed gold zip closures. Available at Maximillia from August 2010. 

Vivi Ponti, a former designer at Roberto Cavalli in Milan, launched Vivetta in 2008. Vivetta is best described as 60´s French pop star meets Lolita - combining cute childlike elements with subtle tailoring and impeccable craftsmanship. Vivetta´s latest Northern Hemisphere SS10 collection truly is the embodiment of the word adorable.